"Big Ideas Pop Up" prototype, 2011

Huh? Cool!

(NOT: COOL! HUH?)

Our design philosophy is human-based. To create a connection with the audience, you must first get their attention. By engaging the viewer with something more than just the content — by adding to the design experience through the use of irony, humor, or surprise — we are able to make the experience more memorable and more brand-specific.

OUR PROCESS

Strategy

Content is as important to a design as color. Delicious Design uses language as a design tool. From naming to logos, messaging, and positioning, we think about brands from a big picture standpoint.

Design

Delicious Design is passionate about how color, typography and imagery are used in crafting a message targeted to a specific audience. We research the competition to make sure our solutions are distinctive and targeted to the audience.

Production

Delicious Design speaks geek. We can take an approved design and turn it into pixel-perfect HTML, a responsive, custom WordPress site, a print-ready mechanical file, or installation-ready art.

About Jenny

Jenny LaNicca formed Delicious Design in 2005 and serves as the Creative Director for a wide range of projects including environments, websites and corporate identities.

An AIGA-award winning designer, Jenny contributed to The Designer’s Guide to Business and Careers by Peg Faimon and in June of 2016, she was included in the Miami University Alumni Art Exhibition.

Prior to founding Delicious Design, Jenny was the senior designer at CNN.com’s London bureau where she was responsible for graphics and in-depth specials for their Europe, Middle East, Africa and Asia markets. Before that, she was at CNN’s financial news division in New York.

Jenny earned a BFA in graphic design and a minor in political science from Miami University in Oxford Ohio. She is currently based in Los Angeles and Pioneertown, California.

Clients

Adobe is Not Software
The American Institute of Architects
Center for Land Use Interpretation
Clive Wilkinson Architects
Dailey & Associates
David Meister
George P. Johnson
HigherGround

Lapchi
Loescher Meachem Architects
myDevices
National Gym Supply
NCA Studio
Period Media
Reach Local
Russell Communications Group

Sapient
Saatchi & Saatchi
Sony Music
The Earthbuilders’ Guild
TTI/Vanguard
Univa
University of California, Los Angeles
Warner Independent Pictures

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