Saatchi & Saatchi Dallas

At Saatchi’s updated headquarters in Dallas, they wanted the spaces to harken back to their early days and their premier client, Toyota, in Torrance CA. They wanted something wacky for their wallcoverings. We created something that is still starting conversations – 2 years later.

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Our objective was to create a series of seemingly traditional wallpaper designs, but using iconography with personal meaning to Saatchi’s California and Toyota past. We created 8 patterns using imagery including Kale Surfer, Prius Poppies, Tundra Endeavors and Freeway Citrus.

2017

Discipline: Environments

CREATIVE DIRECTION: JENNY LaNICCA
ILLUSTRATION: JENNY LaNICCA
ARCHITECTURAL DESIGN: LOESCHER MEACHEM ARCHITECTS
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